Mobile commerce or “m-commerce” is also a whole new platform, with new interaction methods and usage contexts.
while designing and running an m-commerce website. A large-scale usability study focusing specifically on exploring the entire mobile shopping experience, including users’ conceptual understanding of m-commerce websites and how users interact with form fields, category navigation, search, product pages, the checkout process, etc.
Few things to remember while designing the “m-commerce” site.
- Easily Scan Home Page
- Avoid multiple highly graphical elements
- Drop-down interface element was confused
- Display navigation options on the home page
- Highlighted or featured products
- Always persist the user’s data
- show the first level of category options directly on the home page
There are few m-commerce websites: 1-800-Flowers, Amazon, Coastal.com, Enterprise.com, Fandango, Foot Locker, FTD, GAP, Macy’s, REI, Southwest Airlines, Toys “R” Us, United Airlines, Walmart Avis, Best Buy, Buy.com.
ShyamGraphic 